Bandai has released some new merchandise dedicated to the new Dragon Ball Kai series (DBZ refreshed). What you are seeing on your left is DB Kai Deformation figures (from the Legendary Super Saiyan chapter). The set includes 10 figure models with one hidden secret model (baby Son Goku). Check out the actual figurines and other pictures here.

On the right are some DB Kai keychains. This set includes 4 character based (with Broly as the secret model here) and one Dragonball keychain. Check out the rest of the pictures and info here.

These were all released in Japan. I would expect the same kind of treatment for DB “Z” Kai when FUNimation releases their version of the series.